CLAE X LIFUL OPENING RECEPTIONPosted on Sep 07, 2014
For the AW14 season CLAE presents a capsule collection with contemporary menswear label, LIFUL, who has emerged as one of the standouts of men's casual brands in Korea. The collection features the CLAE x LIFUL Arthur, a premium, full-grain, white tumbled leather court shoe with clear rubber accented EVA sole, as well as a melton wool coaches jacket and bucket hat with embroidery details that reference each brand's respective countries of Korea and USA. An oxford shirt with a repeat print of the two countries symbolic insignia completes the outfit.
"I'm excited to work on a project with my fellow Korean creative, Chan Ho, who gave me an opportunity to design a few apparel pieces that have been my staples for years," says Sung Choi, Founder and Creative Director of CLAE. "The coaches jacket, made of melton wool found in naval coats, transforms into the perfect casual autumn/winter jacket here in Southern California. LIFUL combines strong hints of streetwear with a more refined aesthetic, much like CLAE, so this makes for a great collaborative partner."
"It's an honor to work with CLAE and my Korean big brother, Sung Choi. I chose the Arthur model from CLAE," says Chan Ho, Founder and Creative Director of LIFUL."I have an opportunity to design what I favor and love and what LIFUL has not made yet: white sneakers. I added blue/red lace tips which are details of LIFUL clothing. This CLAE x LIFUL collaboration is the best design for anyone and can be worn anywhere. It was fun working with Sung making this collaboration come to life."
CLAE has recently previewed the CLAE x Liful capsule collection, along with Liful's AW14 collection at Our Favorite Shop, CLAE's retail and creative space in Los Angeles. The CLAE x LIFUL capsule collection, along with selections from LIFUL's AW14 collection, will be exclusively sold at Our Favorite Shop and LIFUL's online store starting October 2014 as well as selected retailers.